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| B. Braun Business School (Knowledge Based Organization) |
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Knowledge Based OrganizationÀ» ±¸ÃàÇÔÀ¸·Î½á, ȸ»ç´Â Á÷¿øÀÌ ¹Ì·¡¸¦ ÁغñÇÒ ¼ö ÀÖ´Â ±âȸ¸¦ ¸¶·ÃÇØ ÁÖ´Â, ¹è¿òÀÇ
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¿©´ü ½Ã°£ÀÇ Mini MBA CourseÀÎ B. Braun Business School(BBS)À» ¿î¿ëÇϸç À̸¦ À§ÇÏ¿© »çÀåÀÎ
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±×¸®°í ÇнÀÀ» ÅëÇÏ¿© ¾òÀº Áö½Ä(Knowledge)ÀÌ ¾÷¹« ½ÇÀü¿¡ ÀÀ¿ëµÇ°í(Competence), ±×°ÍÀ¸·Î ¼º°øÀ» ¾ò°í(Expertise),
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À̸¦ À§ÇÏ¿© BBS °úÁ¤¿¡ Æ÷ÇԵǾî ÀÖ´Â Marketing Competence Program, Supply Chain Management(SCM),
The Best Working Place(HR) °ú Management Information System(MIS) °ú¸ñº° Study
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| List of B. Braun Business School 2009 |
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| Subject |
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Subtitle |
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Context |
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Organizational Management |
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Thinking Process (Zoom In & Zoom Out) (Flow) |
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How To Think |
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| Learning World |
The Reason We Study |
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| Learning Effect |
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| Team Process Management |
Team Structure |
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| Potential Performance |
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| Process Gains & Losses |
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| Team Mission & Vision |
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Touching & Moving Communication |
Effective Communication |
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| Communication Model |
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Different Communication (Leader vs. Manager) |
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| B. Braun Korea Leadership |
Three Theories of Leadership |
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| Leader vs. Manager |
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| Our Wishes for Leadership |
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| Does Leadership Really Matter? |
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| Classical Sales Management |
Sales Experience |
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| Microsales Management |
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| Strategies |
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Strategies for Market Leader |
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Expanding the Total Market |
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| Protecting Market Share |
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| Increase Market Share |
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| Strategies for Challenger |
Frontal Attack |
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| Flank Attack |
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| Encirclement Attack |
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| Bypass Attack |
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| Guerrilla Attack |
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| Strategies for Follower |
Clonor |
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| Imitator |
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| Adapter |
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| Strategies for Nicher |
Create, Extend, Protect Niche |
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| Reflection |
Reflection by Division |
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| Branding |
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Value Proposition |
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Tangible Value Proposition |
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| Intangible Value Proposition |
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| Experential Value Proposition |
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| Reflection |
B. Braun Total Value Proposition |
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| Leadership |
Marketshare Leadership |
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| Brand Leadership |
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| Reflection |
Reflection by Division |
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| Winning Mechanism |
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Winning Mechanism |
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Introduction of Winning Mechanism |
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| Learning Organization |
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| Competitive Working Environment |
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